Leaders on a Mission

Right now, with so many businesses navigating uncertainty, scaling up, or rethinking their direction entirely, the kind of CEO at the helm matters more than ever. What kind of leader does your organisation really need right now? Is it someone to shake things up, build on momentum, or simply keep the ship steady?

Charles Cameron, CEO of the RCSA and a seasoned voice in business leadership, recently shared a timely framework that breaks CEOs into three distinct types: the Reformer, the Scaler, and the Caretaker. Each plays a very different role—and the ripple effect on the Executive Leadership Team (ELT) is huge. Whether your organisation is gearing up for bold change, rapid growth, or steady stewardship, understanding these leadership styles can help you align your strategy with the right kind of leadership energy.

The Reformer CEO

A CEO focused on transformation will drive major shifts in the organisation, pushing the ELT to embrace change, challenge existing systems, and implement new strategies. ELT members may experience heightened pressure to deliver innovative solutions, navigate organisational restructuring, and manage cultural shifts. This CEO usually demands agility and vision from their leadership team.

The Scaler CEO

A CEO focused on expansion will expect the ELT to optimize processes, drive efficiency, and scale operations. There’s likely to be a strong emphasis on growth metrics, investment strategies, and market positioning. The leadership team will need to focus on execution, ensuring the organisation’s foundations are strong enough to support scaling efforts while maintaining sustainable performance.

The Caretaker CEO

Stability and continuity become the primary objectives under a caretaker CEO. The ELT’s role centers around maintaining steady operations, reinforcing existing policies, and ensuring the business runs smoothly. While innovation may not be a priority, preserving company culture and stakeholder trust is key. The ELT may experience less disruption but will need to ensure the organisation remains resilient in a competitive landscape.

Ultimately, the CEO’s leadership style determines whether the ELT operates as disruptors, builders, or stewards of an organisation’s vision.

The right CEO doesn’t just lead—they shape the future. Align your next hire with your business’s true direction. Let’s talk about who that is for you.